Training
When people watch believable characters facing intriguing conflicts, they become engaged. They move beyond passively “watching a training program” to making connections between what they are learning and their own work experience. Effective training requires asking hard questions up front about the specific improvements or changes you want to make in job performance.

Promotion
Whether you’re promoting a product, service, company or corporate philosophy, what’s important is being customer-centric – getting inside the heads of the people in your target audience and delivering the information that will help them choose you over your competitors.